Company branding a personal branding company.

Lanneberg Bexelius is the joint venture of Pia Lanneberg and Kristina Bexelius, two Personal Branding consultants based in Stockholm. They help people identify and highlight their most salient personality traits, and employ them to trigger positive changes in their personal and professional lives.

By working in close relationship with them, we've designed a visual identity for their company that is based on a contemporary-looking monogram, coupled with vibrant colours and illustrations that are serious but approachable.

We've also designed and developed a responsive promotional website, structuring it in a way that places their service offering front and center, and emphasises the many ways in which careful introspection and a little guidance can help bring out the best in anyone. By maintaining a close relationship with Pia and Kristina throughout the entire project, we were able to understand their exact needs and ambitions, and provide them with the platform they needed to kickstart their newly-founded brand's recognition.


  • Middleman
  • WordPress
  • Ruby on Rails


  • Heroku
  • Mixpanel
  • Google Analytics
  • Amazon S3
  • Codeship
Brand goods
Laptop Tablet Phones Desktop
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